Luxury Design

The theme of the Milano Triennale 2007 is Luxury New Codes & Jewel Design. The exhibition was set up by world famous designer Denis Santachiara. The catalogue aims at showing the steps through which the Valenza jewellery has been changing through the years. The first section called Back Up, is dedicated to the prestigious past of Valenza jewel manufacturing district. The section entitled Codes and New Codes is the main core and is about present time: contemporary artists and designers measuring themselves in the field of the jewel design, inventing new codes of luxury and creating freely new forms of high tech ornaments: from the classical jewels, to the piercing, to the MP3. Finally a further section, named Luxury on Demand, is dedicated to the future hypotheses of the luxury goods production. In this section a small workshop operating in rapid manufacturing is set up. The purpose is showing directly to the public the innovations which are already changing the jewellery production and how you can make a jewel out of a sketch, a drawing or a scanned image.

Milan, Triennale - April 2007