Andy Warhol

La pubblicità della forma

Milano, Fabbrica del vapore
dal 22 Ottobre 2022 al 26 Marzo 2023

The exhibition

Dopo una lunga assenza di oltre dieci anni, Andy Warhol torna a Milano in una maniera del tutto inedita, raccontato con oltre 200 opere in una mostra a cura di Achille Bonito Oliva e con la collaborazione di Edoardo Falcioni. L'esposizione mira a ricostruire tutti i periodi storici in cui l’artista è stato in grado di innovare la storia dell’arte del Novecento attraverso la sua rivoluzione grafica, cimentandosi in diversi ambiti quali moda, musica e imprenditoria.
All’interno dell’esibizione saranno presenti dipinti originali, opere uniche, serigrafie storiche, disegni, polaroids, fotografie e altri veri e propri cimeli come le cover originali disegnate e autografate da Warhol.

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The catalogue

“Warhol is the Raphael of American mass society that gives a surface to every depth of the image, making that image immediately available, ready for consumption like every product that crowds our daily life. In his aesthetic transformation, he develops an original classicism. This is how the advertising of the form leads to the epiphany, that is the apparition, of the image.”
Achille Bonito Oliva

The volume presents the figure of the artist Andy Warhol through a selection of over 200 works of art including paintings, unique works, serigraphs, drawings, polaroids, photographs and other artefacts, which retrace the salient moments of his career, from the beginnings in the 1950s to his success in the 1980s: a multifaceted artist, who in three decades has revolutionized the history of 20th century art.

Contents

Advertising the Shape
Achille Bonito Oliva

Warhol Begins
Edoardo Falcioni

The 1950s: Debut and Advertising Art
Warhol the commercial illustrator
Portraits: the first artistic dream

The Social Commentator: Icons, Fame, and Disasters
Icons, fame and success
Disasters

Portrait of the Society: between Alienation and Celebrity
Ladies & Gentlemen
Celebrities

Warhol and Music
The friendship with Mick Jagger and The Rolling Stones
Other projects in the music world
Studio 54

Warhol and Fashion
Warhol’s first great love: the fashion world
The revolution of turning fashion into a medium

The Sacred and the Profane: New Symbolisms, Experimentations and Homages to the Past
New symbolisms and experimentations
Homages and commissions
The final decade: Warhol’s relation with the sacred

BMW M1 Art Car

Selected Bibliography

Andy Warhol

Advertising the Shape

  € 38,00  € 36,10