Federico Seneca

(1891-1976) Sign and Form in Advertising

  • Edited by Nicoletta Ossanna Cavadini, Dario Cimorelli, Marta Mazza, Luigi Sansone
  • Binding Paperback with flaps
  • Size 24 x 24 cm
  • Pages 272
  • Illustrations 160 a colori
  • Language Italian, English
  • Year 2016
  • ISBN 9788836635214
  • Price € 34,00  € 32,30
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Federico Seneca was definitely one of the masters of commercial graphics of the twentieth century. From his Art Nouveau posters for the seaside resort of Fano, his hometown, he moved closer to a Futurist vision and Art déco, then took his final step towards a modern synthesis of forms. During his professional life Seneca collaborated with the most innovative companies of the time: Perugina, Buitoni, Rayon, Cinzano, Talmone, Stipel, Panettoni Sala, Salchi, Lane BBB, Agip and Ramazzotti. Here is a rich and highly enjoyable heritage, with posters, graphics, signs, logos and beautiful plaster sculptural models, which served as the basis for the figures that animated his advertisements.

Texts by: Renato Covino, Luigi Sansone, Dario Cimorelli, Marta Mazza, Nicoletta Ossanna Cavadini

Chiasso (Switzerland), m.a.x. museo, October 2016 - January 2017
Perugia, Galleria Nazionale dell’Umbria, March - June 2017
Treviso, Museo nazionale Collezione Salce, February - June 2018