- Edited by Francesca Appiani
- Binding Paperback with flaps
- Size 15,5 x 22,5 cm
- Pages 116
- Illustrations 50 a colori
- Language Italian, English
- Year 2016
- ISBN 9788836635955
- Price € 20,00 € 17,00
The book recounts the behind-the-scenes efforts underlying every industrial design object. They are primarily related to research, an activity that runs the risk of failure yet is necessary and indeed represents the only way to achieve truly innovative objects. Moreover, they are related to a dialogue between different areas of expertise: those of the designer and the variety of professional attributes available within the company.
The pages that follow are dedicated to this dialogue, to the many ways in which it takes place. The exhibition has an original take: the story of projects that never made it out of the factory. The development of a project may produce unexpected results, not exclusively related to technical problems or financial constraints, but also to the expressive dimension of the object, its language, or its emotional impact.
Holon, Design Museum, March - June 2015
Milan, Triennale, December 2016 - January 2017
Brussels, ADAM, June - October 2019