Mimmo Rotella (EN)

“Rotella was drawing attention to the fact that the poster, due to its formless and formal materiality, was a concrete and conceptual means of information, in terms of both its legibility and message. He emphasized the power of its effect on the gaze, as well as the diverse approaches to encouraging the consumption of merchandise.”

Germano Celant

This volume offers an original and in-depth analysis of the career of Mimmo Rotella (1918–2006), one of the main figures on the artistic scene during the second half of the twentieth century.

Twenty critical essays, by Italian and international specialists, focus on the crucial aspects of his rich artistic production, from his early experiments with abstract painting to the invention of décollage and retro d’affiche and his subsequent association with Nouveau Réalisme, Pop Art and Mec-Art, all the way to his late works, when he returned to décollage and adapted it to large urban formats.

Rome, La Galleria Nazionale, October 2018 - February 2019