Italian Olive Oil Tins

1860-1960
Guatelli Collection

  • Series Graphics and Advertising
  • Edited by Manuela Guatelli Giamminola, Daniela Lauria
  • Binding Hardcover with jacket
  • Size 24 x 28 cm
  • Pages 192
  • Illustrations 160
  • Language Italian, English
  • Year 2019
  • ISBN 9788836642021
  • Price € 39,00  € 37,05
Add to cart Add to cart Add to cart
Book Preview Book Preview Book Preview

Abstract

The Guatelli Collection is the most important collection of tin boxes for olive oil, from those for export to the ones destined for the domestic market, produced between the end of the nineteenth century and the end of the Second World War.
The prestige of the collection lies in the fact that it features the first clichés that served as a reference for the print of the entire production: they are a clear testimony of how, in the late nineteenth and twentieth centuries, in Liguria and particularly in the city of Imperia, as a result of the increase in the production of olive oil, establishments were set up to provide lithographed tinplate packagings for the Italian exporting industry.
So began the happy marriage between technological and industrial progress and artistic research that led to excellent results, not only from the commercial point of view but also as a means of transmitting the taste and the new languages of art, which allowed to reach an ever wider audience.

Texts by: Sandro Calvani, Luigi Caricato, Lucio Carli, Francis Ford Coppola, Manuela Guatelli Giamminola, Riccardo Guatelli, Daniela Lauria, Tiziana Riva Guatelli
Photographs by: Marco Beck Peccoz