Birra Peroni

The Gaze of Others

  • Binding Hardcover
  • Size 24 x 28 cm
  • Pages 136
  • Illustrations 100
  • Language Italian, English
  • Year 2019
  • ISBN 9788836643981
  • Price € 28,00  € 26,60
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Birra Peroni is one of the historical symbols of Italian excellence production: Piedmontese by birth but deeply rooted in the whole national territory since the end of the nineteenth century, today the brand is known throughout the world, thanks to a consolidated presence on foreign markets.
The history of the company is retraced in these pages from an unusual point of view, entrusted almost exclusively to images: those of Peroni’s Historical Archive – dedicated to factories, advertising communication and the consumer community – which are accompanied by the shots of five young photographers from the European Institute of Design, who offered their personal reading of the brand.
The result is a composite and varied visual story of how Birra Peroni was and is seen and perceived from the outside and from others, yesterday as today.



The Gaze of Others. Yesterday
Daniela Brignone

The Gaze of Others. Today
Massimo Siragusa

by Daniela Brignone

Andrea Santamaria (MATERIA)
Elena Durante (INDUSTRIA)
Ivan Ceresia (ICONE)
Ivana Bianco (NATÌA)
Thiago Andres Gnessi (ISTANTANEE)