Birra Peroni

The Gaze of Others

  • Binding Hardcover
  • Size 24 x 28 cm
  • Pages 136
  • Illustrations 100
  • Language Italian, English
  • Year 2019
  • ISBN 9788836643981
  • Price € 28,00
  •   Unavailable
Abstract

Birra Peroni is one of the historical symbols of Italian excellence production: Piedmontese by birth but deeply rooted in the whole national territory since the end of the nineteenth century, today the brand is known throughout the world, thanks to a consolidated presence on foreign markets.
The history of the company is retraced in these pages from an unusual point of view, entrusted almost exclusively to images: those of Peroni’s Historical Archive – dedicated to factories, advertising communication and the consumer community – which are accompanied by the shots of five young photographers from the European Institute of Design, who offered their personal reading of the brand.
The result is a composite and varied visual story of how Birra Peroni was and is seen and perceived from the outside and from others, yesterday as today.