Produrre arte contemporanea
Producing Contemporary Art (IT/EN)

  • Edited by Martina Cavallarin, Marco Tagliafierro
    coordinamento scientifico / scientific coordination Giovanna Felluga
  • Binding Hardcover
  • Size 24 x 28 cm
  • Pages 128
  • Illustrations 440
  • Language Italian, English
  • Year 2022
  • ISBN 9788836645039
  • Price € 35,00  € 33,25
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The 10X100 Contemporary art factory project revolves around ethics and aesthetics and is an initiative carried out under the aegis of Art/Business.
To celebrate its centennial, the Giovanardi company worked with 10 contemporary artists, each of whom conceived and produced a work of art. Combining attentive listening skills and craftsmanship, the multifaceted and visionary gaze of the artists generated new and unexpected pieces. Artistic research and techniques gave shape to matter and expression to its power, resulting in stunning works.
The project reached the top echelons of patronage, based on the production of art. Giovanardi made room for artistry and encouraged the interaction between the 10 invited authors and the company’s experts: everyone can benefit from their relationship, which combines artistic urgency, entrepreneurial needs, creative poetics, and philanthropy.


On Contemporary Renaissance
Martina Cavallarin

10x100 contemporary art facory
Marco Tagliafierro

One Hundred Years of History
Massimo Giovanardi

Art Device
Massimo Giovanardi

Art as Experimentation, Research and Growth for the Company
Giovanna Felluga

Alessandro Agudio
Marie Denis
Marotta & Russo
Jacopo Mazzetti
Daniele Milvio
Gianni Moretti
Riccardo Paratore
Riccardo Previdi
Michele Spanghero
Patrick Tuttofuoco

Biographies of the Artists

Biographies of the Curators

The Workshop Images